Avera Beauty is a conceptual skincare brand centered on anti-aging and skin restoration. Inspired by the idea of “hitting the reverse button,” I began the branding process by designing a flowing diamond-shaped logo that captures the brand’s themes of renewal. I paired the mark with a refined serif wordmark to reinforce a sense of sophistication and maturity.
From there, I developed a full visual identity system including brand guidelines, packaging, billboards, and advertising mockups. The packaging features a minimal, clean aesthetic with grounding, neutral tones and a subtle repeating pattern derived from the logo to create an elevated, cohesive look across the entire product line.
Tools & Skills: Adobe Illustrator, Adobe Photoshop
Avera Beauty
Beauty + Cosmetics
branding + identity // logo design // packaging design // advertising
The Logo & Branding
Inspired by the idea of “hitting the reverse button,” I began the Avera Beauty branding process by creating a flowing, diamond-shaped logo that reflects the brand’s theme of renewal. The shape is simple and calm, which makes it easy to use across different materials. I paired this mark with a refined serif wordmark that I edited and adjusted to give the brand a more mature and confident feel.
The logo also serves as the main element in the brand’s pattern system. The diamond shape is used as a darker overlay to create subtle patterns on packaging and in advertisements, helping tie the visual identity together in a consistent and recognizable way.
