Matcha Makers
Food + Beverage
branding + identity // photography// packaging design // art direction
Not affiliated with La Colombe
Inspired by my love for La Colombe’s matcha latte, I developed “Matcha Makers,” a conceptual Valentine’s Day social media campaign highlighting the brand’s matcha offerings. I designed a campaign logo and produced five social posts using a combination of my own photography and curated imagery to establish a fresh, playful visual identity.
To expand the concept, I designed a landing page that adapts La Colombe’s iconic blue-and-gold palette into a matcha-inspired color story. Since the brand does not currently sell matcha online, I also created speculative packaging to explore how matcha products could integrate into their existing offering. The project blends branding, layout design, photography, and digital marketing strategy.
Tools & Skills: Adobe Illustrator, Photoshop, Figma, Photography
Social Media Campaign
A collection of matcha-inspired posts created to launch this campaign on La Colombe’s Instagram platform. Featuring my own photography and packaging designs, these posts are crafted to drive interest and encourage customers to purchase La Colombe’s matcha in stores or online.
Packaging & Activation
I designed Matcha Base packaging inspired by La Colombe’s existing system and proposed a matcha-themed pop-up or café takeover in Philadelphia. The spatial mockup shows how this immersive activation could come to life.