Reward
Food + Beverage
branding + identity // logo design // packaging design // advertising
Not affiliated with Reward
Reward Energy is a conceptual sports drink brand designed around the idea of replenishment and peak performance. What began as a simple product redesign evolved into a fully defined lifestyle brand inspired by leaders like Gatorade and BodyArmor.
The identity centers on a minimalist clear bottle where the flavor’s natural color becomes the primary visual element. The three-bar logo represents a charging battery, reinforcing the brand’s theme of refueling. I expanded the concept through advertising mockups, apparel, billboards, and in-environment applications to visualize Reward as a brand that lives in gyms, stadiums, and athletic spaces.
Tools & Skills: Adobe Photoshop, Illustrator, Print Production
the Label & Logo
This project originally began as a packaging exploration focused on creating a label for a sports drink. I wanted the design to feel elevated and almost luxurious while still remaining minimal. Because one of the most appealing aspects of sports drinks is their bright, vibrant colors, I decided to incorporate die-cuts into the label design.
The logo and wordmark are kept simple, represented by three stacked bars. On the physical labels, these bars are cut out so the bold color of the drink itself wraps around and shows through. As a result, the color of each label is determined by the flavor of the bottle it’s placed on, allowing the product’s natural vibrancy to become a defining part of the branding.
