As someone who has always admired Nine West’s affordability and style, I wanted to reimagine their website with a more elevated, modern aesthetic that better reflects the brand’s potential. I focused on refining layout hierarchy, improving navigation, and curating imagery that enhances the sophistication of the online shopping experience.

After gathering high-end fashion photography to raise the visual bar, I redesigned key landing pages and applied the updated system across desktop and mobile. Based on critique, I refined the hero imagery, navigation bar, and overall consistency, resulting in a cohesive, streamlined digital presence that feels both elevated and attainable.

Tools & Skills: Adobe InDesign, Illustrator, Photoshop